
  :root{
    --azul: #1B2A4A;
    --azul-suave: #24365e;
    --indigo: #3D5AFE;
    --indigo-hover: #3049d6;
    --blanco: #FAFAF8;
    --gris: #5B6472;
    --gris-claro: #E7E9EE;
    --verde: #1FAD66;
    --verde-bg: #EAFAF1;

    --display: 'Manrope', sans-serif;
    --body: 'DM Sans', sans-serif;

    --radius: 14px;
    --maxw: 1120px;
  }

  *{box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  body{
    margin:0;
    font-family: var(--body);
    color: var(--azul);
    background: var(--blanco);
    line-height:1.6;
    -webkit-font-smoothing:antialiased;
  }
  img{max-width:100%; display:block;}
  a{color:inherit;}
  .wrap{max-width:var(--maxw); margin:0 auto; padding:0 24px;}

  h1,h2,h3{
    font-family: var(--display);
    color: var(--azul);
    line-height:1.15;
    margin:0 0 16px 0;
    letter-spacing:-0.01em;
  }
  h1{font-weight:800;}
  h2{font-weight:800;}
  h3{font-weight:700;}
  p{margin:0 0 16px 0;}

  .eyebrow{
    display:inline-block;
    font-family: var(--display);
    font-size:12.5px;
    font-weight:700;
    letter-spacing:0.08em;
    text-transform:uppercase;
    color: var(--indigo);
    background: rgba(61,90,254,0.08);
    padding:6px 14px;
    border-radius:100px;
    margin-bottom:18px;
  }

  .btn{
    display:inline-flex;
    align-items:center;
    justify-content:center;
    gap:8px;
    font-family: var(--display);
    font-weight:700;
    font-size:15.5px;
    padding:15px 26px;
    border-radius:100px;
    text-decoration:none;
    cursor:pointer;
    border:none;
    transition: transform .15s ease, box-shadow .15s ease, background .15s ease;
  }
  .btn-primary{
    background: var(--indigo);
    color:#fff;
    box-shadow: 0 8px 24px rgba(61,90,254,0.28);
  }
  .btn-primary:hover{ background: var(--indigo-hover); transform: translateY(-1px); }
  .btn-ghost{
    background: transparent;
    color: var(--azul);
    border:1.5px solid var(--gris-claro);
  }
  .btn-ghost:hover{ border-color: var(--indigo); color: var(--indigo); }
  .btn-wa{
    background: #fff;
    color: var(--azul);
    border: 1.5px solid var(--gris-claro);
  }
  .btn-wa:hover{ border-color: var(--verde); color: var(--verde); }
  .btn-block{ width:100%; }

  section{ padding: 88px 0; }
  @media (max-width:640px){ section{ padding:64px 0; } }

  /* ---------- NAV ---------- */
  header{
    position:sticky; top:0; z-index:50;
    background: rgba(250,250,248,0.9);
    backdrop-filter: blur(10px);
    border-bottom:1px solid var(--gris-claro);
  }
  .nav{
    display:flex; align-items:center; justify-content:space-between;
    padding:16px 24px;
    max-width:var(--maxw); margin:0 auto;
  }
  .logo{
    font-family: var(--display);
    font-weight:800;
    font-size:19px;
    color: var(--azul);
    text-decoration:none;
    display:flex; align-items:center; gap:8px;
  }
  .logo .dot{ color: var(--indigo); }
  .nav-links{
    display:flex; align-items:center; gap:28px;
    list-style:none; margin:0; padding:0;
    flex-shrink:0;
  }
  .nav-links a{
    text-decoration:none; font-size:14px; font-weight:600; color: var(--gris);
    white-space:nowrap;
  }
  .nav-links a:hover{ color: var(--indigo); }
  .nav-cta{ display:flex; align-items:center; gap:12px; flex-shrink:0; }
  .nav-cta .btn{ white-space:nowrap; }
  .burger{ display:none; background:none; border:none; cursor:pointer; padding:8px; }
  .burger span{ display:block; width:22px; height:2px; background:var(--azul); margin:5px 0; border-radius:2px; }

  @media (max-width:860px){
    .nav-links{ display:none; }
    .nav-cta .btn-ghost{ display:none; }
    .nav-cta .btn-primary{ display:none; }
    .burger{ display:block; }
  }

  .mobile-menu{
    display:none;
    flex-direction:column;
    padding:8px 24px 20px;
    border-top:1px solid var(--gris-claro);
  }
  .mobile-menu.open{ display:flex; }
  .mobile-menu a{
    padding:12px 0; text-decoration:none; color: var(--azul); font-weight:600;
    border-bottom:1px solid var(--gris-claro);
  }

  /* ---------- HERO ---------- */
  .hero{
    padding: 76px 0 60px;
    background:
      radial-gradient(1000px 500px at 85% -10%, rgba(61,90,254,0.10), transparent),
      var(--blanco);
  }
  .hero-inner{ max-width:720px; }
  .hero h1{
    font-size:44px;
    margin-bottom:20px;
  }
  .hero .sub{
    font-size:18px;
    color: var(--gris);
    max-width:520px;
    margin-bottom:32px;
  }
  .hero-ctas{ display:flex; gap:14px; flex-wrap:wrap; margin-bottom:22px; }
  .trust-line{
    font-size:13.5px;
    color: var(--gris);
    display:flex; align-items:center; gap:8px;
  }
  .trust-line .chk{ color: var(--verde); font-weight:700; }

  @media (max-width:640px){
    .hero{ padding:44px 0 40px; }
    .hero h1{ font-size:32px; }
    .hero .sub{ font-size:16px; }
    .hero-ctas{ flex-direction:column; }
    .hero-ctas .btn{ width:100%; }
  }

  /* ---------- PROBLEMA ---------- */
  .problema{
    background: var(--azul);
    color: #fff;
  }
  .problema .eyebrow{ background: rgba(255,255,255,0.1); color:#B9C4FF; }
  .problema h2{ color:#fff; font-size:30px; max-width:640px; }
  .problema p{ color:#C7CEDE; font-size:16.5px; max-width:600px; }
  .problema .solucion{
    margin-top:28px;
    padding:20px 24px;
    background: rgba(255,255,255,0.06);
    border:1px solid rgba(255,255,255,0.12);
    border-radius: var(--radius);
    display:flex;
    gap:14px;
    align-items:flex-start;
    max-width:600px;
  }
  .problema .solucion strong{ color:#fff; }
  .problema .solucion .icon{ color: var(--verde); font-size:20px; flex-shrink:0; }

  /* ---------- QUE INCLUYE ---------- */
  .incluye-head{ max-width:640px; margin-bottom:48px; }
  .incluye-head h2{ font-size:30px; }
  .grid-incluye{
    display:grid;
    grid-template-columns: repeat(3, 1fr);
    gap:20px;
  }
  @media (max-width:900px){ .grid-incluye{ grid-template-columns: repeat(2,1fr); } }
  @media (max-width:600px){ .grid-incluye{ grid-template-columns: 1fr; } }

  .card{
    background:#fff;
    border:1px solid var(--gris-claro);
    border-radius: var(--radius);
    padding:26px 22px;
  }
  .card .num{
    font-family: var(--display);
    font-size:12.5px;
    font-weight:700;
    color: var(--indigo);
    margin-bottom:12px;
  }
  .card h3{ font-size:16.5px; margin-bottom:8px; }
  .card p{ font-size:14px; color: var(--gris); margin:0; }

  /* ---------- UN SOLO SERVICIO ---------- */
  .unico-head{ max-width:600px; margin-bottom:36px; }
  .unico-head h2{ font-size:28px; }
  .unico-head p{ color: var(--gris); font-size:15.5px; margin:0; }
  .unico-track{
    display:grid;
    grid-template-columns: repeat(6, 1fr);
    gap:12px;
    margin-bottom:28px;
  }
  @media (max-width:900px){ .unico-track{ grid-template-columns: repeat(3, 1fr); } }
  @media (max-width:480px){ .unico-track{ grid-template-columns: repeat(2, 1fr); } }
  .unico-step{
    background:#fff;
    border:1px solid var(--gris-claro);
    border-radius:12px;
    padding:18px 14px;
    text-align:center;
  }
  .unico-num{
    display:block;
    font-family: var(--display);
    font-weight:800;
    font-size:20px;
    color: var(--indigo);
    margin-bottom:6px;
  }
  .unico-label{ font-size:13.5px; font-weight:600; color: var(--azul); }
  .unico-footer{ text-align:center; font-size:15.5px; color: var(--azul); margin:0; }

  /* ---------- COMO FUNCIONA ---------- */
  .funciona{ background: #F2F3F7; }
  .funciona-head{ max-width:640px; margin-bottom:48px; }
  .funciona-head h2{ font-size:30px; }
  .steps{
    display:flex; flex-direction:column; gap:0;
  }
  .step{
    display:flex; gap:24px;
    padding:26px 0;
    border-bottom:1px solid var(--gris-claro);
  }
  .step:last-child{ border-bottom:none; }
  .step-num{
    font-family: var(--display);
    font-weight:800;
    font-size:22px;
    color: var(--indigo);
    width:52px;
    flex-shrink:0;
  }
  .step-body h3{ font-size:17px; margin-bottom:6px; }
  .step-body p{ font-size:14.5px; color: var(--gris); margin:0; max-width:520px; }

  /* ---------- KIT ---------- */
  .kit{
    background: linear-gradient(135deg, var(--azul) 0%, var(--azul-suave) 100%);
    color:#fff;
    border-radius: 24px;
    margin: 0 24px;
    padding: 56px 40px;
    max-width: calc(var(--maxw) - 48px);
    margin-left:auto; margin-right:auto;
  }
  @media (max-width:640px){ .kit{ padding:36px 22px; border-radius:18px; margin:0 16px; } }
  .kit-top{ max-width:600px; margin-bottom:36px; }
  .kit .eyebrow{ background: rgba(255,255,255,0.1); color:#B9C4FF; }
  .kit h2{ color:#fff; font-size:28px; }
  .kit p.lead{ color:#C7CEDE; font-size:16px; }
  .kit-list{
    display:grid;
    grid-template-columns: repeat(2, 1fr);
    gap:14px 24px;
    list-style:none; padding:0; margin:0;
  }
  @media (max-width:640px){ .kit-list{ grid-template-columns:1fr; } }
  .kit-list li{
    display:flex; align-items:flex-start; gap:10px;
    font-size:14.5px;
    color:#E7EAF5;
    padding:12px 14px;
    background: rgba(255,255,255,0.06);
    border-radius:10px;
    border:1px solid rgba(255,255,255,0.1);
  }
  .kit-list li .chk{ color: var(--verde); flex-shrink:0; font-weight:700; }

  /* ---------- PARA QUIEN ES ---------- */
  .paraquien-head{ max-width:640px; margin-bottom:40px; }
  .paraquien-head h2{ font-size:30px; }
  .paraquien-grid{
    display:grid;
    grid-template-columns: repeat(2, 1fr);
    gap:16px;
    margin-bottom:28px;
  }
  @media (max-width:640px){ .paraquien-grid{ grid-template-columns:1fr; } }
  .paraquien-item{
    display:flex; align-items:flex-start; gap:12px;
    padding:18px 20px;
    background:#fff;
    border:1px solid var(--gris-claro);
    border-radius:12px;
    font-size:15px;
  }
  .paraquien-item .chk{ color: var(--indigo); font-weight:700; flex-shrink:0; }
  .aclaracion{
    font-size:14px;
    color: var(--gris);
    background: var(--verde-bg);
    border:1px solid #CDEEDC;
    padding:16px 18px;
    border-radius:12px;
  }
  .aclaracion strong{ color:#127A47; }

  /* ---------- FAQ ---------- */
  .faq{ background:#F2F3F7; }
  .faq-head{ max-width:640px; margin-bottom:40px; }
  .faq-head h2{ font-size:30px; }
  details{
    background:#fff;
    border:1px solid var(--gris-claro);
    border-radius:12px;
    margin-bottom:12px;
    padding:0 20px;
  }
  details summary{
    cursor:pointer;
    padding:18px 0;
    font-family: var(--display);
    font-weight:700;
    font-size:15.5px;
    list-style:none;
    display:flex; justify-content:space-between; align-items:center;
    gap:12px;
  }
  details summary::-webkit-details-marker{ display:none; }
  details summary::after{
    content:'+';
    font-size:22px;
    color: var(--indigo);
    flex-shrink:0;
    transition: transform .2s ease;
  }
  details[open] summary::after{ transform: rotate(45deg); }
  details p{
    font-size:14.5px;
    color: var(--gris);
    padding-bottom:18px;
    margin:0;
  }

  /* ---------- CTA FINAL ---------- */
  .cta-final{
    text-align:center;
  }
  .cta-final h2{ font-size:30px; max-width:520px; margin:0 auto 14px; }
  .cta-final p{ color: var(--gris); max-width:460px; margin:0 auto 30px; font-size:16px; }
  .cta-final .btn{ }

  /* ---------- RESPALDO PROFESIONAL ---------- */
  .respaldo-pro{ padding:0 0 88px; }
  @media (max-width:640px){ .respaldo-pro{ padding-bottom:64px; } }
  .respaldo-card{
    background:#F2F3F7;
    border:1px solid var(--gris-claro);
    border-radius: var(--radius);
    padding:28px 30px;
    max-width:680px;
  }
  .respaldo-card p{ margin:0; font-size:15px; color: var(--gris); }

  /* ---------- CONTACTO / FORM ---------- */
  .contacto{ background: var(--azul); color:#fff; }
  .contacto-grid{
    display:grid;
    grid-template-columns: 1fr 1.15fr;
    gap:56px;
  }
  @media (max-width:900px){ .contacto-grid{ grid-template-columns:1fr; gap:36px; } }
  .contacto-info .eyebrow{ background: rgba(255,255,255,0.1); color:#B9C4FF; }
  .contacto-info h2{ color:#fff; font-size:28px; }
  .contacto-info p{ color:#C7CEDE; font-size:15.5px; }
  .info-row{
    display:flex; align-items:center; gap:12px;
    margin-top:20px;
    font-size:14.5px;
    color:#E7EAF5;
  }

  .form-card{
    background:#fff;
    border-radius: var(--radius);
    padding:32px;
    color: var(--azul);
  }
  @media (max-width:640px){ .form-card{ padding:22px; } }
  .form-row{ margin-bottom:16px; }
  .form-row label{
    display:block; font-size:13px; font-weight:700; margin-bottom:6px; color: var(--azul);
    font-family: var(--display);
  }
  .form-row input, .form-row select, .form-row textarea{
    width:100%;
    padding:12px 14px;
    border:1.5px solid var(--gris-claro);
    border-radius:10px;
    font-family: var(--body);
    font-size:14.5px;
    color: var(--azul);
    background:#FAFAF8;
  }
  .form-row input:focus, .form-row select:focus, .form-row textarea:focus{
    outline:none; border-color: var(--indigo); background:#fff;
  }
  .form-2col{ display:grid; grid-template-columns:1fr 1fr; gap:16px; }
  @media (max-width:480px){ .form-2col{ grid-template-columns:1fr; } }
  .form-note{ font-size:12.5px; color: var(--gris); margin-top:14px; text-align:center; }
  #formMsg{
    display:none;
    margin-top:16px;
    padding:14px 16px;
    border-radius:10px;
    font-size:14px;
    font-weight:600;
  }
  #formMsg.form-msg-ok{
    background: var(--verde-bg);
    border:1px solid #CDEEDC;
    color:#127A47;
  }
  #formMsg.form-msg-error{
    background:#FDEEEE;
    border:1px solid #F3C6C6;
    color:#B03434;
  }

  /* ---------- FOOTER ---------- */
  footer{ background:#12203B; color:#8C97B3; padding:52px 0 28px; }
  .footer-top{
    display:flex; justify-content:space-between; flex-wrap:wrap; gap:32px;
    margin-bottom:36px;
  }
  .footer-brand .logo{ color:#fff; }
  .footer-brand p{ color:#8C97B3; font-size:14px; margin-top:8px; max-width:280px; }
  .footer-links{ display:flex; gap:56px; flex-wrap:wrap; }
  .footer-col h4{
    font-family: var(--display); color:#fff; font-size:13px; margin:0 0 14px 0; letter-spacing:0.04em; text-transform:uppercase;
  }
  .footer-col a{ display:block; color:#8C97B3; text-decoration:none; font-size:14px; margin-bottom:10px; }
  .footer-col a:hover{ color:#fff; }
  .footer-bottom{
    border-top:1px solid rgba(255,255,255,0.08);
    padding-top:24px;
    font-size:12.5px;
    display:flex; justify-content:space-between; flex-wrap:wrap; gap:10px;
  }
  .respaldo{ font-size:12.5px; color:#697390; }

  /* WhatsApp floating badge */
  .wa-float{
    position:fixed; bottom:22px; right:22px; z-index:60;
    background: var(--verde);
    width:56px; height:56px; border-radius:50%;
    display:flex; align-items:center; justify-content:center;
    box-shadow: 0 10px 28px rgba(31,173,102,0.4);
    text-decoration:none;
    animation: pulse 2.4s infinite;
  }
  @keyframes pulse{
    0%{ box-shadow:0 0 0 0 rgba(31,173,102,0.45); }
    70%{ box-shadow:0 0 0 14px rgba(31,173,102,0); }
    100%{ box-shadow:0 0 0 0 rgba(31,173,102,0); }
  }
  .wa-float svg{ width:26px; height:26px; }

  @media (prefers-reduced-motion: reduce){
    html{ scroll-behavior:auto; }
    .wa-float{ animation:none; }
    *{ transition:none !important; }
  }

  a:focus-visible, button:focus-visible, input:focus-visible, textarea:focus-visible, select:focus-visible, details summary:focus-visible{
    outline:2.5px solid var(--indigo);
    outline-offset:2px;
  }

/* ================= CONTENT PAGES (SEO cluster) ================= */
.breadcrumbs{
  font-size:13px; color: var(--gris); padding:18px 0 0;
}
.breadcrumbs a{ color: var(--gris); text-decoration:none; }
.breadcrumbs a:hover{ color: var(--indigo); }
.breadcrumbs .sep{ margin:0 6px; color:#c3c8d3; }
.breadcrumbs .current{ color: var(--azul); font-weight:600; }

.article-hero{ padding: 28px 0 48px; }
.article-hero h1{ font-size:36px; max-width:760px; }
.article-hero .sub{ font-size:16.5px; color: var(--gris); max-width:680px; }
@media (max-width:640px){ .article-hero h1{ font-size:27px; } }

.article-body{ max-width:760px; }
.article-body h2{ font-size:23px; margin-top:44px; }
.article-body h3{ font-size:17px; margin-top:24px; }
.article-body p{ font-size:15.5px; color:#3a4257; }
.article-body ul, .article-body ol{ padding-left:22px; margin:0 0 18px 0; }
.article-body li{ font-size:15.5px; color:#3a4257; margin-bottom:8px; }
.article-body a{ color: var(--indigo); text-decoration:underline; text-decoration-color:rgba(61,90,254,0.3); text-underline-offset:2px; }
.article-body a:hover{ text-decoration-color: var(--indigo); }

.callout{
  background:#F2F3F7;
  border:1px solid var(--gris-claro);
  border-left:4px solid var(--indigo);
  border-radius:10px;
  padding:16px 20px;
  margin:22px 0;
  font-size:14.5px;
  color:#3a4257;
}
.callout strong{ color: var(--azul); }

.source-note{
  font-size:12.5px;
  color: var(--gris);
  margin-top:6px;
}
.source-note a{ color: var(--gris); text-decoration:underline; }

/* tipo de sociedad cards (home + pillar) */
.tipos-grid{
  display:grid;
  grid-template-columns: repeat(3, 1fr);
  gap:18px;
  margin-bottom:20px;
}
@media (max-width:900px){ .tipos-grid{ grid-template-columns:1fr; } }
.tipo-card{
  background:#fff;
  border:1px solid var(--gris-claro);
  border-radius: var(--radius);
  padding:26px 24px;
}
.tipo-card .tipo-tag{
  display:inline-block;
  font-family: var(--display);
  font-weight:800;
  font-size:13px;
  color:#fff;
  background: var(--indigo);
  padding:4px 12px;
  border-radius:100px;
  margin-bottom:14px;
}
.tipo-card h3{ font-size:19px; margin-bottom:8px; }
.tipo-card p{ font-size:14.5px; color: var(--gris); margin:0 0 12px 0; }
.tipo-card a{ font-size:14px; font-weight:700; color: var(--indigo); text-decoration:none; }
.tipo-card a:hover{ text-decoration:underline; }
.tipo-nosabe{
  background: var(--azul);
  color:#fff;
  border-radius: var(--radius);
  padding:26px 24px;
  text-align:center;
}
.tipo-nosabe h3{ color:#fff; font-size:18px; margin-bottom:8px; }
.tipo-nosabe p{ color:#C7CEDE; font-size:14.5px; margin:0 0 16px 0; }

/* comparison table */
.compare-table{ width:100%; border-collapse:collapse; margin:24px 0; font-size:14px; }
.compare-table th, .compare-table td{ text-align:left; padding:12px 14px; border-bottom:1px solid var(--gris-claro); vertical-align:top; }
.compare-table th{ font-family: var(--display); font-weight:700; color: var(--azul); background:#F2F3F7; }
.compare-table td:first-child{ font-weight:600; color: var(--azul); white-space:nowrap; }
.compare-table-wrap{ overflow-x:auto; margin: 20px 0; }

/* related links grid at bottom of content pages */
.related-links{
  display:grid;
  grid-template-columns: repeat(3, 1fr);
  gap:14px;
  margin: 24px 0 8px;
}
@media (max-width:700px){ .related-links{ grid-template-columns:1fr; } }
.related-links a{
  display:block;
  background:#fff;
  border:1px solid var(--gris-claro);
  border-radius:12px;
  padding:16px 18px;
  font-size:14px;
  font-weight:600;
  color: var(--azul);
  text-decoration:none;
}
.related-links a:hover{ border-color: var(--indigo); color: var(--indigo); }
